A lot of content on the internet reinforces experiences of discrimination, racism and exclusion, especially for young people, whose family of origin includes immigrants or refugees. This fact is frequently exploited by extremist actors online, whose messages can lead young people to doubt their position in society and trigger radicalisation processes. The online extremism prevention project Salam To You worked to counteract these negative online experiences of young people by producing online alternative narrative campaigns together with young online-activists.
The project Salam to You designed and implemented 12 multi-day media-trainings for young online activists. The trainings had the following goals:
Once completed, the project Salam to You published the content produced by participants on various social media platforms, such as facebook, instagram, and YouTube. The publication of produced content stimulated reactions from social media users in the form of comments, direct messages, sharing or other interactions. Community management for the campaigns was accompanied by experienced P/CVE specialists.
Violence Prevention Network e.V.
The project was funded by the Federal Ministry for Family Affairs, Senior Citizens, Woman and Youth within „Demokratie leben!“.