Online prevention on social media

Background and goals of the “bildmachen” project in NRW

“bildmachen” in NRW addressed young people and educational professionals and promoted the active use of online media to encounter with religious extremist speeches. The overarching goal was to strengthen young people’s skills in dealing with extremist Salafist speech and propaganda in social media and to encourage young people to produce their own content (memes, gifs, videos). The latter should be encouraged and enabled to deal with experiences of discrimination and hate speech in social media, to create their own low-threshold media products and to contribute these to online debates (counter speech). The aim was to counteract the interpretations and actions of Salafist actors in a timely manner.

The project was implemented by the Arbeitsgemeinschaft Kinder- und Jugendschutz (AJS) Landesstelle Nordrhein-Westfalen e.V. (Cologne).

Focal points of the evaluation

The evaluation took place in cooperation with Camino – Werkstatt für Fortbildung, Praxisbegleitung und Forschung im sozialen Bereich gGmbH. It focused on concept analysis, project implementation and management, and networking. In addition, it dealt with the achievement of objectives, the ascertainable effects of relevant influencing factors and framework conditions. At the same time, the evaluation addressed current research questions in the field of extremist Salafism, such as the current situation regarding extremist Salafist offerings on the Internet and the relevant platforms and actors in this field. Against this background, it was possible to examine the extent to which the goals, approaches and content of “bildmachen” in NRW continued to be appropriate to the current situation, or whether there was a need for readjustment.

In this context, a multi-perspective, multi-method evaluation design was used. Different perspectives were taken into account, namely project sponsors, actors, such as pedagogical experts and multipliers, as well as young target groups. The project was multi-methodological by taking into account different recognized survey and evaluation methods of empirical social research and used both quantitative and qualitative instruments.

The project was funded by the Landeszentrale für politische Bildung im Ministerium für Kultur und Wissenschaft des Landes Nordrhein-Westfalen.